Two dogs enter. Only one finds what they need.

Pet Supplies Plus keeps its stores smaller on purpose: less ground to cover, less searching, an easier trip. We made that decision the foundation of “Minus the Hassle.”

The campaign found humor in the unnecessary ordeal of big-box shopping and gave the brand a simple promise to own. Get what your pet needs. Get on with your day. A smaller footprint became a reason to choose the store.