The luxury of losing yourself.
[ Print / Video / Web ]
A Kalamazoo grill demands your attention. The heat. The marine-grade steel. The precise control over a live fire. There’s something deeply mesmerizing about an experiene that makes everything else fall away.
“Nothing Else Exists” made that feeling the point. Across print, film, and the website, we centered the intensity and captivation of cooking on a Kalamazoo grill. The product’s engineering gave us the proof; the experience gave people something to want. For a brand at this end of the market, undivided attention is a compelling kind of luxury.
Brand: Kalamazoo Grills
Agency: Young & Laramore
CD/Design: Zac Neulieb
Writer: Charlie Hopper
AD: Derek Hulsey
Photographer: Rob Fiocca
Video
“Shokunin”
“Dragon Burners”
“The Wheel”
“Gaucho”
“Slow Smoke”
“An Invitation”
Web
A complete overhaul of the Kalamazoo Grills site helped tie the new brand together. The experience was focused on discovering what makes these grills special and how expert craft demands attention.