White text on a black background with various words such as SHARP OBJECT, INDEPENDENT, CREATIVE STUDIO, STRIKE TRUE, overlaid in different sizes and fonts.

Illustration of a smiling face with a star on its chest, circular border around the face, and a peace sign in the lower circle.

Sharp Object is a creative studio partnering with brands that want to aim for the gut.

Brand Experience

About

Most work is fine.

Not bad. Fine. It shows up on time, says the right things, and nobody objects, but nobody remembers it either. Work gets that way by degrees. Every stop sands a little off the edges, and what gets taken off rarely goes back on.

We believe those edges are worth keeping. That means having a distinct point-of-view backed up with killer creative and truly collaborative relationships. We believe in making work that doesn’t just impact culture, but creates it.

Small and nimble, we deliver agency-level quality without agency-level bloat.

Black handwritten calligraphy reading “Sharp Object” on a white background.

Creative Direction
Art Direction
Brand Identity
Brand Strategy
Campaign
Packaging
Naming

Services

Illustration
Type Design
Photography & Motion
Production
Signage & Wayfinding
UX Design
Website Development

Sweets & Snacks
Cannabis
Beer
Restaurant
Pet Supplies
Footwear
Convenience Store

Experience

Non-profit
Luxury
Outdoor
Home
Active Lifestyle
Sport
Financial

Portrait of Zac Neulieb the Founder & Creative Director of Sharp Object Studio

Portrait of Zac Neulieb the Founder & Creative Director of Sharp Object Studio

Zac Neulieb
Founder & Creative Director

Zac’s career spans over 14 years in advertising working on local brands to global powerhouses across a wide range of industries. A working Creative Director / Art Director and Designer, Zac’s skills and taste remain rooted in culture with a vision of how brands need to live in a modern world.

Watch the talk he gave at Creative Mornings about the power of being a “dabbler” in a creative industry.

He also runs Yeahright Type: a foundry specializing in designing display type with a point of view. Typography is a powerful tool to help stand out, communicate emotion and tell your consumers exactly what they need to hear.