We put more in it.
[ Film / Out of Home / Radio / Web ]
Homemade Brand puts more into its ice cream: more mix-ins, less air, a tub with some actual heft. That gave us a product truth you could feel before taking a bite—and a creative rule: put more into everything.
We made the words bigger, too. TUBSTANTIAL. CHUNKSISTENT. SCOOPERIOR. Even the name got an extra helping: Homemade Brand Incredibly Generous Ice Creams. Across film, outdoor, radio, and web, generosity became the brand’s entire vocabulary. A campaign with as much substance as the thing it sells.
Brand: Homemade Brand Ice Cream
Agency: Young & Laramore
ECD/Writer: Bryan Judkins
CD/AD/Design: Zac Neulieb
CGI: Elliot Fogarty
Film
“2AM” :30
“Spreadsheet” :30
“Someone At This Company Loves You” :30
“Tub…stan…tial” :15
“More In Every Word” :15
“The Name” :15
Out of Home
Radio
Web
Generosity shaped the site, too: oversized scoops, a humongous cursor, and a long scroll full of gloriously overstuffed words. Every interaction was another chance to put more in.