Most work is fine. Not bad. Fine. It shows up on time, it says the right things, nobody objects and nobody remembers it. Work gets that way by degrees. Every stop takes a little off, and nothing off ever goes back on.
I’m Zac Neulieb. Fourteen years at an independent agency. Designer, art director, creative director. All three, and still all three. I can hold the strategy in one hand and the type in the other, so the thing I pitch you is the thing I hand you. Nothing gets safer on the way out.
Call when:
There’s a launch, a rebrand, a look that’s stopped working.
You need a creative lead and don’t have one, and don’t need a whole agency to get one
There’s a pitch in three weeks and nobody to put on it.
A project stalled and needs someone who can think and build at the same time.
What it’s like:
Fast, and good company.
Early looks. Real conversations. No decks about decks.
I know how it gets made. I know what a round is.
Your process or mine. Nothing to manage.
Files come back clean.
[SERVICES]
Creative Direction
Creative Strategy
Campaign Concepting & Execution
Art Direction & Design
Branding & Identity
Packaging Design
Motion Design
UI/UX Design
Type Design
[BRAND EXPERIENCE]
Dum-Dums
Speedway
Rust-Oleum
American Standard
Merrell
Bit-O-Honey
Pet Supplies Plus
Gainbridge
Schlage
CAT Footwear
Kalamazoo Grills
United Dairy Farmers
Upland Beer
Champagne Velvet
Kelty
YMCA
Brine
Penn Station
[FEATURES / AWARDS]
AdAge
Communication Arts
Vogue
AdWeek
Graphis
Inc.
The Dieline
Brand New
USA Today
Creativity
The Drum
[CAREER]
DESIGNER 2012 - 2013
Young & Laramore
ART DIRECTOR 2013 - 2019
Young & Laramore
ASSC. CREATIVE DIRECTOR 2019 - 2022
Young & Laramore
CREATIVE DIRECTOR 2022 - 2026
Young & Laramore
OWNER 2026 - Now
Sharp Object Studio
What about typefaces though?