Born again brew.

Champagne Velvet had a recipe once insured for a million dollars and a history stretching back to 1902. Pretty good ingredients for a comeback. When Upland Brewing brought the beer back, we dug up the brand’s history and meticulously brought it back to life with its past still intact. The identity and packaging, now redrawn by hand, carried that history onto shelves. Pretty simple idea: a beer with this much history still had plenty of good times ahead. From 12-packs to tap handles, we gave an old favorite a reason to be someone’s new regular.